Coordinate developed the brand identity for Canberra.
Branding a city is no small task. A city brand is established through a combination of techniques that enable a place to build on its strengths, make sense out of its current identity and build a future identity – the balance between representing the current position and reflecting the city’s future pathway is fine. CBR
When a deal seems too good to be true, it usually is. So when our friends at ActewAGL needed to let customers know about an insanely good free LED lighting offer, Coordinate had one reaction: Is it actually free?
After a fairly tale inaugural season which saw the CBR BRAVE rise from the ashes of the Canberra Knights to finish in third position of the Australian Ice Hockey League. Coordinate needed a fresh campaign to kick start the 2015 season.