Coordinate

Posted on December 22, 2011 by Logan

This year, the Coordinate team has really enjoyed the amount of sporting projects in our studio.

We most recently re-designed the Canberra Raiders 2012 Membership Booklet and corresponding Membership Cards. This years message ‘What’s Your Number’ has been executed with a mix of players, colours, typography and the traditional ‘V’ shape of Blue, Yellow and White, which will feature on the Raiders 2012 playing jumper.

The GWS Giants have been busy signing new players for their induction into the AFL in 2012 … Continue reading →

Posted on December 21, 2011 by Jamie

2011 has been a huge year for the Coordinate team, and we couldn’t be more excited about the momentum we’ve gained.
We have celebrated some wonderful personal and professional achievements, none more so exciting than the birth of Mitch Brakenridge’s first child Zak.

Professionally, in 2011 we finally moved into our NewActon office in Canberra after two years of planning, designing, building…and waiting. We also found a new home in Fitzroy Melbourne, which is suiting Danielle nicely, and she is excited to … Continue reading →

Posted on September 13, 2011 by Jamie

Over the last month, the Coordinate team was invited to pitch for the national creative campaign for Beerenberg. Beerenberg is world renown for their range of jams, marmalades, chutneys, sauces and marinades, pickles, dressings, dessert sauces and olive oil, made with fresh ingredients sourced from the Paech family farm in Hahndorf, Adelaide Hills.

As part of our pitch, the Coordinate team conducted extensive market research, and the team got together for a two – day strategy workflow, before under taking the … Continue reading →

Posted on August 12, 2011 by Sonia

Canberra Milk, the Canberra Raiders and Coordinate teamed up to give Raiders fans the chance to be the 18th Raider for a day.
The competition required fans to submit in 18 words of less why they wanted to be the 18th Raider for a day. With massive prizes to be won, the competition was well received by the public.

Contestants were asked to enter via the Canberra Milk website, with the prizes including the opportunity to sit in Coaches Box during Toyota … Continue reading →

Posted on August 12, 2011 by Dani

For 40 years, Lifeline Canberra has been part of a national network offering telephone counselling to the people of Canberra and the surrounding region. Counselling is possible because of the dedication of some 200 trained volunteer telephone counsellors who fill shifts to ensure that the phone will be answered 24 hours a day, 7 days a week.

In 2011, Coordinate has sponsored Lifeline to assist the organisation refresh their identity and communications materials.

To mark the 40th birthday milestone, Lifeline Canberra are … Continue reading →

Posted on August 12, 2011 by Jamie

For the third consecutive year, Coordinate teamed up with the ACT Government Economic Development Directorate, to produce the Business in Focus Month campaign.

With the recent changes to the ACT Government, Coordinate was required to move away from logo based branding, and developed the look and feel for the 2011 event.

This year’s event is focusing on creativity, and therefore the Coordinate team was required to developed a bright, fluid and dynamic look and feel which was consistently applied to a suite … Continue reading →

Posted on June 25, 2011 by Greg

As Partner and Media Director at Coordinate, it’s been an interesting process to see the media landscape evolve over the last eighteen months. The rise of electronic media and the evolution of digital television has fragmented the media more so than ever before.

Coordinate is meeting with more and more businesses each week to assist them with media strategy, buying and monitoring. Advertising dollars seem to be flowing again, it could be the end of financial year incentives, but business owners … Continue reading →

Posted on June 11, 2011 by Logan

Whilst we are primarily busy rolling large campaigns like Make Your Mark for the GWS GIANTS and other large digital projects we have still found the time do the thing I love most. Creating and developing brands!

I have been working in London for the past 2 months and being away from the office has allowed me to focus directly on some great branding projects which I can’t wait to grow further and expand upon with our clients.

In collaboration with the … Continue reading →

Posted on June 10, 2011 by Andrew

Coordinate and the Australian Hotels Association (AHA) ACT Branch has teamed up this year. Coordinate has refreshed the AHA ACT Branch branding and there will be more coming in the next couple of months, keep an eye out.

The main focus of late has been on the AHA Hospitality Awards. The Awards are the largest hospitality industry awards program in the ACT and provide fantastic opportunities for recognition and venue promotion. Coordinate developed the awards logo and has also produced the … Continue reading →

Posted on June 7, 2011 by Dani

Coordinate was excited to work with the Real Estate Institute of Australia in developing an identity and communications material for the 2011 National Awards for Excellence. The National Awards is a celebration honouring Australia’s most outstanding performers in the real estate profession, and was held at the Marriott Resort & Spa in Surfers Paradise in March.

It was great to see the brand come to life and consistently applied across a suite of marketing collateral, and we are already looking at … Continue reading →