Coordinate

Posted on March 29, 2012 by Jamie

With todays ever-changing media landscape it’s important to be constantly offering clients value for money. At Coordinate we have taken our strategic media offering to the next level. Along with the recent addition of our full service production team, Coordinate has developed a strategic media-buying offering using Nielsen Television Audience Measurement (TAM).

TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to quantifying (size) and qualifying (characteristics) detailed television audience information.
This service gives Coordinate access to independent data … Continue reading →

Posted on March 28, 2012 by Jamie

Coordinate is currently working with YGAP (Y Generation Against Poverty) a not for profit organisation in Melbourne to create and drive a campaign to tackle international youth poverty.

The initiative called the 5cent campaign is a national strategy which aims to educate the public about youth poverty. The campaign will collect 5c pieces over a 5 week period with proceeds being donated to fund youth poverty programs.

Coordinate is helping deliver YGAP’s latest initiative and has developed the brand identity and advertising … Continue reading →

Posted on February 6, 2012 by Jamie

Over the past six months Coordinate experienced an increasing demand to produce video content for our clients. With the rise of social and digital media, and the increased digital television options creating more cost effective advertising solutions, we felt it was time to take the jump and become a full service advertising agency.

More importantly, we see a huge opportunity to create compelling digital content, reality television programs, and branded visual pieces for websites, blogs and social media. To realise this … Continue reading →

Posted on December 22, 2011 by Logan

This year, the Coordinate team has really enjoyed the amount of sporting projects in our studio.

We most recently re-designed the Canberra Raiders 2012 Membership Booklet and corresponding Membership Cards. This years message ‘What’s Your Number’ has been executed with a mix of players, colours, typography and the traditional ‘V’ shape of Blue, Yellow and White, which will feature on the Raiders 2012 playing jumper.

The GWS Giants have been busy signing new players for their induction into the AFL in 2012 … Continue reading →

Posted on December 21, 2011 by Jamie

2011 has been a huge year for the Coordinate team, and we couldn’t be more excited about the momentum we’ve gained.
We have celebrated some wonderful personal and professional achievements, none more so exciting than the birth of Mitch Brakenridge’s first child Zak.

Professionally, in 2011 we finally moved into our NewActon office in Canberra after two years of planning, designing, building…and waiting. We also found a new home in Fitzroy Melbourne, which is suiting Danielle nicely, and she is excited to … Continue reading →

Posted on September 13, 2011 by Jamie

Over the last month, the Coordinate team was invited to pitch for the national creative campaign for Beerenberg. Beerenberg is world renown for their range of jams, marmalades, chutneys, sauces and marinades, pickles, dressings, dessert sauces and olive oil, made with fresh ingredients sourced from the Paech family farm in Hahndorf, Adelaide Hills.

As part of our pitch, the Coordinate team conducted extensive market research, and the team got together for a two – day strategy workflow, before under taking the … Continue reading →

Posted on August 12, 2011 by Sonia

Canberra Milk, the Canberra Raiders and Coordinate teamed up to give Raiders fans the chance to be the 18th Raider for a day.
The competition required fans to submit in 18 words of less why they wanted to be the 18th Raider for a day. With massive prizes to be won, the competition was well received by the public.

Contestants were asked to enter via the Canberra Milk website, with the prizes including the opportunity to sit in Coaches Box during Toyota … Continue reading →

Posted on August 12, 2011 by Dani

For 40 years, Lifeline Canberra has been part of a national network offering telephone counselling to the people of Canberra and the surrounding region. Counselling is possible because of the dedication of some 200 trained volunteer telephone counsellors who fill shifts to ensure that the phone will be answered 24 hours a day, 7 days a week.

In 2011, Coordinate has sponsored Lifeline to assist the organisation refresh their identity and communications materials.

To mark the 40th birthday milestone, Lifeline Canberra are … Continue reading →

Posted on August 12, 2011 by Jamie

For the third consecutive year, Coordinate teamed up with the ACT Government Economic Development Directorate, to produce the Business in Focus Month campaign.

With the recent changes to the ACT Government, Coordinate was required to move away from logo based branding, and developed the look and feel for the 2011 event.

This year’s event is focusing on creativity, and therefore the Coordinate team was required to developed a bright, fluid and dynamic look and feel which was consistently applied to a suite … Continue reading →

Posted on June 25, 2011 by Greg

As Partner and Media Director at Coordinate, it’s been an interesting process to see the media landscape evolve over the last eighteen months. The rise of electronic media and the evolution of digital television has fragmented the media more so than ever before.

Coordinate is meeting with more and more businesses each week to assist them with media strategy, buying and monitoring. Advertising dollars seem to be flowing again, it could be the end of financial year incentives, but business owners … Continue reading →