Posted on June 25, 2011 by Greg

As Partner and Media Director at Coordinate, it’s been an interesting process to see the media landscape evolve over the last eighteen months. The rise of electronic media and the evolution of digital television has fragmented the media more so than ever before.

Coordinate is meeting with more and more businesses each week to assist them with media strategy, buying and monitoring. Advertising dollars seem to be flowing again, it could be the end of financial year incentives, but business owners … Continue reading →

Posted on June 7, 2011 by Greg

I often meet and talk with managers of businesses of all shapes and sizes, and they are quick to tell me that they manage their own media buying and marketing and don’t require the services of an agency. The longer the conversation goes the more they reveal that promotion and advertising is something that they really don’t understand or want to deal with.

I commonly hear about media reps selling particular programs and products to clients which don’t always meet the … Continue reading →