With todays ever-changing media landscape it’s important to be constantly offering clients value for money. At Coordinate we have taken our strategic media offering to the next level. Along with the recent addition of our full service production team, Coordinate has developed a strategic media-buying offering using Nielsen Television Audience Measurement (TAM).
TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to quantifying (size) and qualifying (characteristics) detailed television audience information.
This service gives Coordinate access to independent data … Continue reading
Coordinate is currently working with YGAP (Y Generation Against Poverty) a not for profit organisation in Melbourne to create and drive a campaign to tackle international youth poverty.
The initiative called the 5cent campaign is a national strategy which aims to educate the public about youth poverty. The campaign will collect 5c pieces over a 5 week period with proceeds being donated to fund youth poverty programs.
Coordinate is helping deliver YGAP’s latest initiative and has developed the brand identity and advertising … Continue reading
Over the past six months Coordinate experienced an increasing demand to produce video content for our clients. With the rise of social and digital media, and the increased digital television options creating more cost effective advertising solutions, we felt it was time to take the jump and become a full service advertising agency.
More importantly, we see a huge opportunity to create compelling digital content, reality television programs, and branded visual pieces for websites, blogs and social media. To realise this … Continue reading
2011 has been a huge year for the Coordinate team, and we couldn’t be more excited about the momentum we’ve gained.
We have celebrated some wonderful personal and professional achievements, none more so exciting than the birth of Mitch Brakenridge’s first child Zak.
Professionally, in 2011 we finally moved into our NewActon office in Canberra after two years of planning, designing, building…and waiting. We also found a new home in Fitzroy Melbourne, which is suiting Danielle nicely, and she is excited to … Continue reading
Over the last month, the Coordinate team was invited to pitch for the national creative campaign for Beerenberg. Beerenberg is world renown for their range of jams, marmalades, chutneys, sauces and marinades, pickles, dressings, dessert sauces and olive oil, made with fresh ingredients sourced from the Paech family farm in Hahndorf, Adelaide Hills.
As part of our pitch, the Coordinate team conducted extensive market research, and the team got together for a two – day strategy workflow, before under taking the … Continue reading
For the third consecutive year, Coordinate teamed up with the ACT Government Economic Development Directorate, to produce the Business in Focus Month campaign.
With the recent changes to the ACT Government, Coordinate was required to move away from logo based branding, and developed the look and feel for the 2011 event.
This year’s event is focusing on creativity, and therefore the Coordinate team was required to developed a bright, fluid and dynamic look and feel which was consistently applied to a suite … Continue reading
There is nothing better when you receive a finished product and the end result turns out amazing. After working on a brochure, rate card and matching envelope for NewActon’s boutique Kendall Lane Theatre, we were delighted to see the result of the Pantone 877 (Silver), Spicers Black Optix paper stock and the Heidelberg press.
The silver ink on the black stock gave the brochure a quality, sophisticated finish and was consistent with our ideation for the brand. We are even more … Continue reading
For the last two years, we’ve been carefully planning our move into the NewActon precinct. This has involved careful thought and consideration and input from a number of people including architects, interior designers, builders, the staff, clients and of course, our great friends Johnathan and Nectar Efkarpidis.
The space is located on the ground floor of 3/19 Marcus Clarke Street NewActon Canberra City. At first, the space was just a raw shell, but as the layers started to form and evolve, … Continue reading
As the GWS GIANTS Make Your Mark competition draws to a close, we’re excited to see the amount of support and quality entries that have been submitted so far.
We’ve had hundreds of entries showcasing what the Canberra public think the symbol on the GWS GIANTS 2012 ACT home Guernsey should be. With the eight finalists due to be announced in the coming days, and the public voting system commencing through the Canberra Times, it will be facinating to see what … Continue reading
Let’s not get confused by Social Media. Right now, social media is the biggest buzz in the communications and digital industries.
Social Media is a very powerful communication tool, but like any form of communication, it has to contain real purpose, authenticity, and be implemented strategically.
Social Media is all about content, and using quality, unique and engaging content. Getting strategic is about planning each aspect of the content from understanding the target audiences, the narrative, topics and themes, to the tone … Continue reading