Posted on March 28, 2012 by Jamie

Coordinate is currently working with YGAP (Y Generation Against Poverty) a not for profit organisation in Melbourne to create and drive a campaign to tackle international youth poverty.

The initiative called the 5cent campaign is a national strategy which aims to educate the public about youth poverty. The campaign will collect 5c pieces over a 5 week period with proceeds being donated to fund youth poverty programs.

Coordinate is helping deliver YGAP’s latest initiative and has developed the brand identity and advertising … Continue reading →

Posted on December 21, 2011 by Jamie

2011 has been a huge year for the Coordinate team, and we couldn’t be more excited about the momentum we’ve gained.
We have celebrated some wonderful personal and professional achievements, none more so exciting than the birth of Mitch Brakenridge’s first child Zak.

Professionally, in 2011 we finally moved into our NewActon office in Canberra after two years of planning, designing, building…and waiting. We also found a new home in Fitzroy Melbourne, which is suiting Danielle nicely, and she is excited to … Continue reading →

Posted on September 13, 2011 by Jamie

Over the last month, the Coordinate team was invited to pitch for the national creative campaign for Beerenberg. Beerenberg is world renown for their range of jams, marmalades, chutneys, sauces and marinades, pickles, dressings, dessert sauces and olive oil, made with fresh ingredients sourced from the Paech family farm in Hahndorf, Adelaide Hills.

As part of our pitch, the Coordinate team conducted extensive market research, and the team got together for a two – day strategy workflow, before under taking the … Continue reading →

Posted on August 12, 2011 by Jamie

For the third consecutive year, Coordinate teamed up with the ACT Government Economic Development Directorate, to produce the Business in Focus Month campaign.

With the recent changes to the ACT Government, Coordinate was required to move away from logo based branding, and developed the look and feel for the 2011 event.

This year’s event is focusing on creativity, and therefore the Coordinate team was required to developed a bright, fluid and dynamic look and feel which was consistently applied to a suite … Continue reading →

Posted on June 11, 2011 by Logan

Whilst we are primarily busy rolling large campaigns like Make Your Mark for the GWS GIANTS and other large digital projects we have still found the time do the thing I love most. Creating and developing brands!

I have been working in London for the past 2 months and being away from the office has allowed me to focus directly on some great branding projects which I can’t wait to grow further and expand upon with our clients.

In collaboration with the … Continue reading →

Posted on June 10, 2011 by Andrew

Coordinate and the Australian Hotels Association (AHA) ACT Branch has teamed up this year. Coordinate has refreshed the AHA ACT Branch branding and there will be more coming in the next couple of months, keep an eye out.

The main focus of late has been on the AHA Hospitality Awards. The Awards are the largest hospitality industry awards program in the ACT and provide fantastic opportunities for recognition and venue promotion. Coordinate developed the awards logo and has also produced the … Continue reading →

Posted on June 7, 2011 by Dani

Coordinate was excited to work with the Real Estate Institute of Australia in developing an identity and communications material for the 2011 National Awards for Excellence. The National Awards is a celebration honouring Australia’s most outstanding performers in the real estate profession, and was held at the Marriott Resort & Spa in Surfers Paradise in March.

It was great to see the brand come to life and consistently applied across a suite of marketing collateral, and we are already looking at … Continue reading →

Posted on June 7, 2011 by Jamie

There is nothing better when you receive a finished product and the end result turns out amazing. After working on a brochure, rate card and matching envelope for NewActon’s boutique Kendall Lane Theatre, we were delighted to see the result of the Pantone 877 (Silver), Spicers Black Optix paper stock and the Heidelberg press.

The silver ink on the black stock gave the brochure a quality, sophisticated finish and was consistent with our ideation for the brand. We are even more … Continue reading →

Posted on May 31, 2011 by Jamie

As the GWS GIANTS Make Your Mark competition draws to a close, we’re excited to see the amount of support and quality entries that have been submitted so far.

We’ve had hundreds of entries showcasing what the Canberra public think the symbol on the GWS GIANTS 2012 ACT home Guernsey should be. With the eight finalists due to be announced in the coming days, and the public voting system commencing through the Canberra Times, it will be facinating to see what … Continue reading →