Posted on June 25, 2011 by Greg

As Partner and Media Director at Coordinate, it’s been an interesting process to see the media landscape evolve over the last eighteen months. The rise of electronic media and the evolution of digital television has fragmented the media more so than ever before.

Coordinate is meeting with more and more businesses each week to assist them with media strategy, buying and monitoring. Advertising dollars seem to be flowing again, it could be the end of financial year incentives, but business owners … Continue reading →

Posted on April 18, 2011 by Jamie

Let’s not get confused by Social Media. Right now, social media is the biggest buzz in the communications and digital industries.
Social Media is a very powerful communication tool, but like any form of communication, it has to contain real purpose, authenticity, and be implemented strategically.
Social Media is all about content, and using quality, unique and engaging content. Getting strategic is about planning each aspect of the content from understanding the target audiences, the narrative, topics and themes, to the tone … Continue reading →