Coordinate is currently working with YGAP (Y Generation Against Poverty) a not for profit organisation in Melbourne to create and drive a campaign to tackle international youth poverty.
The initiative called the 5cent campaign is a national strategy which aims to educate the public about youth poverty. The campaign will collect 5c pieces over a 5 week period with proceeds being donated to fund youth poverty programs.
Coordinate is helping deliver YGAP’s latest initiative and has developed the brand identity and advertising materials across television, billboards throughout Melbourne CBD, print and web, all designed to encourage the donation and collection of 5cent pieces.
To advocate the initiative, AFL star, Brownlow medalist and Carlton Captain Chris Judd, features in the commercial filmed by Coordinate Production Manager Andy Gallager. Andy flew to Melbourne to produce the commercial and filmed Juddy at Carlton’s home ground Visy Stadium.
We cant wait to watch this great initiative roll out.