47 Things
Back to work47 THINGS
Promotional Collateral
The Molonglo Group (responsible for the trendy NewActon development by the lake) wanted to create a unique and quirky, tourism pocket guide to promote cultural activities and institutions in NewActon, Canberra's inner sanctum and the CBD.
The eye-catching guide is now jumping off the shelves in cafés, stores and hotspots around Canberra for visitors to take and enjoy. It's the perfect little book to put on a cuppa, put your feet up and have a leisurely read through to discover some well-known and hidden gems of Canberra. We also recreated the guide onto the NewActon website to add a new interactive dimension.
Design
With its standout fluro orange cover and 10cm by 10cm size (that slots perfectly into a pocket or handbag for easy access), '47 Things to do in & around NewActon' is not your usual tourism guide. Inside is an eclectic mixture of design style with illustration and photography to put a unique spin on activities such as "Go Wild" at the National Zoo and Aquarium or "Swim Naked in the Lake". The original and clever text features titles such as "Grab Some Buns", promoting a gourmet burger caravan by the lake and "Best Scene From Above", promoting hot air balloon rides.