Canberra Raiders
Back to workCanberra Raiders Membership 2012
Membership Collateral 2012
With the 2012 National Rugby League Season fast approaching, the Canberra Raiders contacted Coordinate to develop their Membership Brochure and Membership Cards. As passionate sports fans the Coordinate team couldn't wait to work on such an iconic brand such as the Canberra Raiders.
The team wanted to use bold colours, sharp lines and bursting photography to reflect movement, direction, purpose and energy. An integral design component of this brochure was to leverage off the 2012 playing jumper which will feature a traditional V in blue, yellow and white against the Raiders* Lime brand colour, with the brand displayed on each page to reinforce the message.
Creative Director Logan Knight worked with the existing membership narrative of 'What's Your Number?', and further developed the theme to create a sense of belonging between the players and members.
'What's Your Number?' was then used as a call to action, encouraging Raiders fans to show their support with each member, each number, each line break, each tackle, and each try contributing to the Raiders success as a team in 2012.
