Coordinate

SWEET BRAND FOR A SWEET PRODUCT

Brand Development & Design, Brand Identity, Business Collateral, Promotional Collateral, Logo Design

Choc Alots, as the name suggests, are chocolates that people like to consume a lot. They're best described as your childhood "favourites" and are the kind of product that people have nostalgic memories of munching on as kids. They sit on the counter of cafés and stores where they are spotted for their fun and bright branding, then purchased by impulse. With all this in mind we developed the branding and marketing collateral with bold, inviting colours, unique type and abstract patterns. The design we applied to swing tags and business cards also reflects the playful nature of the chocolates.