Dymocks
Back to workSTART YOUR BOOKLOVERS JOURNEY
TV Production
Dymocks bookstores approached Coordinate to develop a creative television commercial which could be interchanged with sales driven top and tail messages.
To capture a book lovers' experience, the Coordinate team filmed an emotive commercial using climatic music to share the journey and highlight the touch points of the Dymocks brand.
To heighten the intensity and mood of the campaign, the commercial was reinforced using black and white vision, contrasted with the Dymocks brand colour to reinforce the brand message.
