Effective People
Back to workBOLD & EYE-CATCHING STRATEGY FOR EFFECTIVE ADVERTISING
Press Advertising, Online Advertising, Website Design & Development, Promotional Collateral, Outdoor Advertising
Effective People is a Canberra-based company providing a complete range of recruitment and HR solutions. Effective People were ready to push the boundaries and move away from conventional advertising, requiring something which would stand out from the crowd. To consistently and creatively communicate Effective People's brand across a variety of mediums, the Coordinate team developed a collection of press advertisements for the recruitment company. Coordinate applied the branding across vehicle signage, marketing collateral and a website. A different approach helped give Effective People a strategic advantage over their competitors.
Branding
We refreshed Effective People's branding, allowing it to be more consistently carried across several platforms. One of our aims was for the branding to appeal to a younger audience – the next generation of managers. We reached a wider range of clients through creating strong emotional connections by involving people in the brand identity.
Advertising
To help Effective People stand out, we created a design and narrative that is bold, eye-catching and different. The Coordinate team increased brand recognition by creating outdoor advertisements in the form of stickers on Effective People's vehicles.
Website
The Coordinate team assisted Effective People move forward into the digital environment by designing them a corporate clean and aesthetically stimulating website. They now have the ability to update jobs, have stakeholders register online, showcase their people, news, happenings in the community, and get online feedback.
Marketing Materials
Coordinate carried the branding and advertising style across corporate business collateral and stationery including, business cards, letterheads and presentation folders.