Granite Transformations
Back to workTRANSFORMING ADVERTISING FOR SUCCESS SET IN STONE
Online Advertising, Print Advertising, Website Design & Development, Television Advertising, Media Planning & Buying
Granite Transformations are the kitchen makeover specialists, with approximately 55 franchisees throughout Australia. Coordinate was engaged to plan their media strategy and media buying across the country, give the brand a consistent national presence, and also give it traction within the various franchise locations. To achieve this, Coordinate also developed a consistent brand style, visual language, press templates, website, and a television commercial.
Branding
The branding created for Granite Transformations was aimed at giving the brand a clean and contemporary aesthetic to reflect the quality of their product. To improve the consistency of the brand, we developed a branding style guide incorporating fonts, colour palette and rules for applying the logo. The branding team also created logos for the individual franchises to incorporate the national brand with a key description of its location. Each franchise now has its own identity whilst maintaining Granite Transformations overarching brand identity.
Advertising
The print advertising we developed was aimed at appealing to the mass demographic while also reaching the regional areas where the franchises operate. The use of clean white space was used to reflect the clean environment of a kitchen. Coordinate also developed a television commercial which could be showcased through the media buy across free to air television, specialist home renovation shows, Youtube and their website.