Coordinate

A fresh, clean brand identity for I Courts

Deliverables, Brand Identity, Corporate Stationary, Pull Up Banner

Icourts, a Melbourne based IT/legal consulting firm providing strategic advice, project management and litigation support services to courts and law firms required a innovative new brand identity to reflect their strong business values.

The brief requested a simplistic, clean, clear, crisp brand with energy and life while still fitting into a corporate space. The brand was to represent their superior solutions, strategic values, honesty, corporate and social responsibility, and commitment to reducing the carbon footprint.

Coordinate approached this by looking into their business services for inspiration, a key area in the business being evidence management systems. We created a soft ambient, abstract symbol with movement, dimension and layers to represent this service and the process of moving paper files into the digital realm. We teamed this with a more corporate sophisticated serif font. In order to keep the brand light and fresh we worked with a vibrant aqua blue as the primary brand colour and introduced a soft green and purple as secondary colours allowing for diversity and expansion of the brand as it grows.