Local Liquor
Back to workGOOD SIGNS FOR LOCAL BUSINESS
Signage, Photography Project Management, Promotion Collateral
Local Liquor is a group of Independent liquor stores. Coordinate was commissioned to develop way-finding signage for Local Liquor's 300 (approximate) outlets in Eastern Australia. Coordinate worked with talented photographer Stuart Miller, ensuring every detail was met in the project from purchasing wine and beer glasses, to taking clean, clear and consistent photos. The challenge was to develop signage which could be easily adjusted to be applied in store sizes of various shapes, sizes and colours, all with foreign requirements. The solution developed by the design team ensured Local Liquor received contemporary signage concepts which reinforced the brand colours and had clear messaging and direction.
