NewActon Precinct
Back to workCOMMUNICATING CULTURAL LIVING SPACE
Brand Identity, Brand Strategy, Copywriting, Event Development, Promotional Collateral, Interactive & Digital Media, Press Advertising, Media Planning & Buying, Radio Advertising, Illustration
NewActon is more than just a place to live, work and play. It's a living art and design precinct. It's a big, breathtaking experience of how life should be. Coordinate developed the Precinct's marketing communications, visual language and website with an aim of communicating the rich history and cultural diversity of NewActon.
Branding
The Coordinate creative team developed the visual language for NewActon with illustration, bold colours and typography to reflect the artistic nature of the precinct. Event branding was also produced for various showcase events including, Meet the Artist, Taste the Music and Courtyard Cinema.
Advertising
Coordinate works closely with NewActon's businesses, cafés and restaurants to promote their events and activities through print and online advertising.
Digital
The digital designers at Coordinate developed a comprehensive website for the NewActon Precinct. The website was designed to engage the NewActon community showcasing the calendar of events, art and music, vision and precinct's residents. A content management system was made to allow the NewActon crew to make regular updates to content, imagery and events.
Promotional Collateral
The Lineup, a monthly brochure showcasing the precinct's events, and the 'Pocket Guide', a mini 11–fold brochure, were designed and distributed around the city to promote the businesses, cafes, restaurants and bars located in NewActon.