Picme Photobooths
Back to workA brand to show off
Brand Strategy & Identity, Website Design and Development
When the owners of PicMe photobooths approached Coordinate to develop a new website for their growing business, we were really excited to create a total brand eco-system for them.
One of the most exciting businesses we have come across, the potential to grow this into a franchise or national brand is enormous and hence our enthusiasm to take this project on with both hands.
The first step in working with PicMe was to create a strong brand narrative which would envelope every communication touch point. The new identity was designed to use a bold, rounded typeface which could be seamlessly added to a variety of colours, backgrounds and themes, which was consistent with the ideology of their booths.
From here, creative director Logan Knight created the tagline "it's time to show off" to reflect the fun, cheeky personality of the brand and also the behaviour of most people once they step into the booth for a photo.
Once the brand and narrative were established, the Coordinate digital team applied the brand to a website and used a fun, yet simple user experience where potential consumers can interact with the brand online.
The Coordinate team is looking forward to developing stage two of the website and working with the PicMe team for years to come.
