Coordinate

CREATING AN ENERGETIC BRAND FOR CANBERRA THEATRE IS CHILD'S PLAY

Brand Identity, Promotional Collateral, Print Procurement

Coordinate worked with the Canberra Theatre Centre marketing team to produce a playful, vibrant and energetic brand identity to represent the Playtime 2010 season.

The logo was hand designed to give the brand a unique offering and add illustrative style to promotional materials. Four brand colours were developed to allow the brand to evolve through time remaining fresh and relevant against a variety of applications.

The Coordinate team also procured and managed the printing process on behalf of Canberra Theatre.