Ralston Bros Oysters
Back to workMAKING THE WORLD RALSTON'S OYSTER
Brand Identity, Photography Project Management, Copywriting, Promotional Material, Website Design & Development
The Ralston Brothers are fifth generation oyster farmers located in Batemans Bay. Brothers Ben and John, offer an oyster with a unique shape and taste, and a distinctive flavour experience. The Coordinate team was employed to develop a striking brand identity for Ralston Brothers Oysters. Ralston Brothers wanted to take their brand to the next level, to high-end restaurants in Sydney and Melbourne. Coordinate employed talented photographer Stuart Miller to produce a stunning collection of imagery which has been used to visually communicate the quality of the product. By going the extra mile with the brand identity, photography, website and marketing collateral, Ralston Brothers have been able to get their product in front of their desired target audience.
Brand Identity
The branding and logo created for Ralston Brothers mirrors the purity and quality of their product. To appeal to the high-end of the market, the design team created a feeling of authenticity and sincerity around the brand, reflecting the values of the fifth generation business. The design also has an organic appearance referring to the way Ralston Brothers' oysters are uniquely delivered straight from river to the consumer, without any interference. The illustration of a man (Ben and John's father) in a boat represents the family tradition and heritage of the business that has lived over several generations.
Website
The Ralston Brothers have taken care to perfect the look, shape, taste and texture of their oysters to give them prominence. The Coordinate team has taken the same approach to crafting their website. The website is a luxury experience and reflects the high-end values of the brand using rich and elegant photography.