Coordinate

Super Toyworld

Five years ago Greg Robson together with the Coordinate animator created a flight of TV commercials for Super Toyworld & Hobbies bringing the Brand Mascot Bear to life as a 3D character.

This year it was proposed to take a different direction and turn the Bear into a 2D cartoon character for the next batch of TV commercials. The tag catch phrase "There's only one place to visit Super Toyworld & Hobbies" is now well known to the kids of Canberra and has assisted Super Toyworld & Hobbies Fyshwick maintain and improve its market share despite increased pressure from new competing businesses.