Coordinate

CHALLENGING EVOLUTION IN BRANDING TO REFLECT A UNIQUE SHOP

Brand Identity, Logo Design, Promotional Collateral, Illustration

Unit Concepts is a boutique shop, filled with gifts, gadgets, design icon pieces and novelties. It's a quirky, fun and charming place, so its branding needed to reflect that. To enhance the visual language of the brand identity, Coordinate utilised a series of unique collages which were applied to a variety of marketing collateral and signage. We created a new evolution concept using amalgamated body parts of various animals in traditional line drawing. The result was an ornate, contemporary twist for a unique store concept.