Coordinate

AN INSPIRED BRAND STORY TO MAKE AN URBAN SOCIAL SPOT BUZZ

Brand Development & Design, Brand Strategy, Name Generation, Promotional Collateral, Press Advertising, Online Advertising, Signage

UrbanFood Store + Café required a brand identity which would communicate the unique qualities of the business. Located in the NewActon Precinct, UrbanFood Store + Café is a one-of-a-kind concept with fresh and innovative menus and produce. A strong brand identity was produced and can be seamlessly applied across all communication mediums. The Coordinate team also produced a suite of promotional items including, customer loyalty cards, uniforms, tote bags and signage. We also developed the brand identity and promotional collateral for the store's drawcard event, Urban Dj.