Watson Blinds and Awnings
Back to workBUILDING A FAMILY BRAND FOR THE FUTURE
Brand Development & Design, Business Collateral, Promotional Collateral, Media Planning & Buying, Website Design & Development, Television Advertising, Radio Advertising, Marketing Analysis
Watson Blinds and Awnings is a family-owned business with over 40 years servicing the Canberra region. Watson Blinds and Awnings engaged Coordinate to take their experience and passion and bring it into a contemporary space with a new marketing strategy across various platforms, particularly online. Coordinate refreshed the branding, and carried it across to a new website, television, radio, print advertising and marketing collateral. By utilising specialised monitoring software, Coordinate carefully analyses traffic to the website, and can demonstrate how the website and advertising translates into sales. This allows us to better target Waston Blinds and Awnings' advertising and give advice to improve their business functions.
Branding
Our design team has developed a strong retail-focused brand for a company which pride themselves on providing a friendly and prompt service. The brand development included the logo, key message and jingle.
Website
Coordinate has developed a comprehensive website that allows Watson Blinds and Awnings to showcase their massive product range to customers. The site was designed to allow customers to quickly and seamlessly request a quote. It also has the function for wholesalers and preferred partners to access a restricted section of their product.
Television Commercial
Coordinate produced an animated television commercial that demonstrated the range and use of their products. The commercial achieved the goal to drive sale enquiries through their new website.