ACT4GWS brand indentity, brand mark, promotional collateral, website design, television commercial
Australian Football in the ACT and Southern N.S.W was provided with a rare and compelling opportunity to claim a meaningful place in Australia’s national game through a partnership with the new AFL team, Greater Western Sydney.
Coordinate was engaged to drive participation numbers in Canberra and the Southern NSW region to establish a meaningful AFL presence in the region.
To do so, Coordinate developed the campaign brand identity, supporting visual language, marketing materials, registration website, television commercial, and facilitated the onging marketing program.
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