Bourgeois Pig brand identity, brand story, store signage, marketing collateral
Inspired by Alice in Wonderland and George Orwell’s Animal Farm, Bourgeois Pig is an eclectic jewellery store located in Braddon. Coordinate was required to design a quirky, eye catching brand identity which reflected the nature of the store. The logo was designed around a crest, a pig, and an eccentric typeface to communicate the originality of the store. The logo was strengthened through the use of bold, polished colours, including pink and metallic gold. Coordinate designed the store signage and produced a suite or marketing collateral.