keys2drive brand identity, marketing material, signage, advertising, communication keys2drive is an Australia-wide education program for new drivers, their supervisors, and driving instructors working together towards the goal of zero harm in the first six months of P plate driving.
It aims to make newly licensed drivers much safer on our roads. keys2drive, is the largest national learner driver safety program in Australian history.
Coordinate was engaged by keys2drive to re - develop the program’s brand identity, visual language and marketing collateral.
The challenge was to create a dynamic, professional brand which would appeal to the wide variety of stakeholders involved with the program. The result was, the Coordinate team developed a brand which was innovative, fresh, and engaging and which could be consistently and seamlessly applied throughout all communication mediums.