Paving the way for a unique hospitality brand.

The nation‘s capital is a haven for foodies with award-winning restaurants, vineyards and baristas creating a truly diverse mix of cuisines, dining styles and experiences.

For ONA Coffee’s new venture, the team behind The Cupping Room wanted to provide more than great food and a great fit-out.

Highroad offers speciality coffee, a diverse wine list and a menu featuring native Australian ingredients set in an inviting space which blends raw materials, natural elements and exposed surfaces with refined fixtures for a warm environment that easily transitions from day to night.

The identity honours the natural elements of Canberra and its neighbouring landscape—just like Highroad’s menu. The identity also includes original artwork by local artist and illustrator, Emilie Patteson, which features uniquely dyed paper from Australian flora.

Services Branding, Digital, Photography