When a deal seems too good to be true, it usually is. So when our friends at ActewAGL needed to let customers know about an insanely good free LED lighting offer, Coordinate had one reaction: Is it actually
Armed with the insight of our own shock at the quality of the deal, we realised customer scepticism would actually be our strongest asset. Thus, the Downlight Upgrade Program
was born and we created a character that could humorously acknowledge those doubts while championing the campaign across radio, television, press and direct mail.
Three weeks later the Downlight Upgrade Program became ActewAGL’s most successful ever offer.
Strategy, Branding, Digital, Advertising, Media, Campaign
Direct mail, Print collateral, TVC, Radio, Web images