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AUSTRALIAN ICE HOCKEY LEAGUE

Branding Australia’s emerging sports league.

Ice Hockey – It’s fast, fierce, full on and quickly emerging as Australia’s next big sporting league. 

With eight teams in the Australian Ice Hockey League and strong interest from the National Hockey League (United States) to grow the game in Australia, Coordinate relished the opportunity to rebrand the game in our home country.

Coordinate developed a new brand identity for the AIHL to modernise the position and representation of the growing league. The narrative Fast, Fierce and Full on was developed to position the game and brand accordingly and a suite of assets was delivered including website and social media graphics, video content, merchandise designs, finals branding and stationery.

Services

Brand positioning

Deliverables

Brand positioning, Brand refresh

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