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CANBERRA INSTITUTE OF TECHNOLOGY

Dream it. Learn it. Be it.

We’re not going to lie when we say we were particularly proud to work with CIT on their 2015 brand campaign, Dream it. Learn it. Be it. As one of Australia’s leading vocational education and training providers for the last 85 years, CIT approached Coordinate to develop a new campaign to present their brand to market in a more modern, young and dynamic way.

Like many campaigns, our first mandate was to unlock the promise that CIT provides to the students – that is, that if you dream it, you can learn it (at CIT) and eventually be it.

We aimed to harness the brand values (connected, dynamic, confident, diverse and transformative) in a 30 second commercial.

Local Canberra talent SAFIA was employed to create a custom track to add further value and equity to the commercial.

Services

Branding, Digital, Advertising, Media, Campaign

Deliverables

Brand positioning, Brand refresh, Video and TVC, Responsive eebsite and Mobile app

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