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HER CANBERRA

If it’s a part of her life, you’ll find it at HerCanberra.

HerCanberra is a hyper-local media platform that has become THE voice for local women. Providing wide-ranging content – from news and social commentary, through to fashion, health and food – HC focuses on topics relevant to the lives of women today. Since its formation in 2011, the brand has reached icon status, with an average of 50,000 unique browsers per month and a huge social fan base. If it’s a part of her life, you’ll find it at HerCanberra.

In 2014 Coordinate and HerCanberra announced a strategic partnership, bringing together brilliant minds and pooling our resources to grow and develop the platform. As mutual advocates for Canberra, Coordinate and HC aim to innovate and disrupt the market, so watch this space!

Coordinate recently rebranded HC in order to keep the brand relevant to the modern consumer. Combining paired back simplicity with polished editorial functionality – the newly developed brand fulfills both aesthetic, and practical requirements.

Colours, typography and additional brand assets have been custom created, exclusively for HerCanberra. The colour palette of radiant orchid, raspberry and blush are anchored with strong black – a contemporary twist on a feminine palette.

Services

Corporate identity, brand development, digital, advertising, video production and print management.

Deliverables

Branding, marketing collateral, website design and development.

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