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NEXT GEN

The next generation of your life is there to be lived and enjoyed.

Next Gen is a membership based health and lifestyle club that represents a new offering in Canberra, with unprecedented health and lifestyle facilities all under the one roof. Membership provides access to a huge state of the art gym, indoor and outdoor pools, members lounge, business centre, crèche, 32 tennis courts, 6 squash courts, group fitness rooms and a stunning ‘regeneration spa’.

Coordinate was appointed as Next Gen’s lead marketing partner with responsibility for managing the pre-launch and launch phases of the Canberra opening. Working with a new brand, Coordinate developed a launch strategy and executed an integrated campaign to build awareness and anticipation and drive membership enquiries.

The campaign was executed across television, radio, print and underpinned by a significant direct response digital component. In addition, a segmented direct marketing campaign leveraged interest to drive direct enquiries.

The launch campaign assisted Next Gen to meet its pre-opening targets while Coordinate has now partnered with the group to execute a number of direct response campaigns across its national and New Zealand business.

 

Services

Digital, Advertising, Media, Design, Campaigns, TV production

Deliverables

Media strategy, Media planning and buying, Advertising campaign, Video production and talent

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