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SOVINO

Cheers to a unique content marketing strategy

With over 400 stores across the east coast of Australia, Local Liquor and Coordinate developed a content marketing strategy called SoVino.

SoVino, a 24 page premium magazine was created to showcase the range of products sold through the Local Liquor group – giving store owners and suppliers a vehicle to discuss the intricate details of various beers, wines and spirits.

The magazine provided Local Liquor with the opportunity to connect with consumers through a softer thought leadership strategy, complementing existing retail in store product/ price based promotions. 

Services

Content marketing, editorial content, graphic design, publication design, photography

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