We’ve purpose built a new solution for local, regional and national brands to help them navigate their fast, complex, multi-channel world.
We deliver integrated data, media and creativity with precision and speed.
Data Driven Media
In the shifting landscape of media consumption, audience fragmentation and digital media, there has never been a greater need for smart, independent, strategic advice and implementation capabilities. Data is at the heart of decision making - our approach combines the intelligent collection, analysis and interpretation of data sets to make informed decisions to generate results. We’ve built an ad technology stack for the modern world that brings together data, strategy, planning and always – on media management with real-time optimisation and reporting. Our dedicated trading team brings together the focused benefits of an independent with the experience of a team with deep national experience. Providing separation between planning and trading allows Coordinate to remain truly media agnostic.
Data + Media Capabilities
- Audience segmentation & profiling
- Customer Journey Mapping
- Market & competitor research
- Industry insight, trends and benchmarking
- Media strategy
- Negotiation, Planning & Buying
- Implementation & material trafficking
- Campaign tracking management
- Continuous optimisation & attribution
- Campaign analysis & reporting
- Data visualisation & live dashboards