In preparation of Canberra’s light rail launch – Coordinate partnered with Canberra Metro to create a series of rail safety videos.
The brief was simple – we needed to educate and encourage Canberrans about good etiquette and safe practices when riding on the light rail vehicles and at the stops.
With the help of some local faces – the Plus500 Brumbies – we declared it was time to “Tackle Rail Safety”.
The light-hearted videos featured Brumbies centre Tevita Kuridrani, loose forward Tom Cusack, fly-halfs Bayley Kuenzle and Will Goddard along with prop Leslie Leulua’iali’i-Makin.
At the direction of their new coach – a Canberra Metro customer service officer – the players were filmed enforcing the new rules for Canberra’s new light rail system with a rugby flavour. One scene shows a player snatching the pie out of some poor bloke’s mouth – as there is no eating on the light rail. Another shows two players picking up one pedestrian, line-out style – to ensure he crosses at a pedestrian crossing.
But like any good Super Rugby game – the shoot came with its challenges.
These included working around a live job site and tight time constraints. To make sure the high-paced shoot went according to plan – it was imperative that our run sheet was broken down into 5 minute intervals and a walkie-talkie system was implemented to ferry talent and crew from the set to production tent.
Coordinate’s video production team smashed out 60 shots in just over 12 hours to produce three videos over 90 seconds each.
The series of videos were rolled out across Canberra Metro’s online channels, played at the ACT Government’s official light rail launch and shared by ACT Chief Minister Andrew Barr.
Coordinate sourced the talent, concepted, scripted, produced, directed and edited the production.