The Australian Government’s objective is to ensure that we are the world’s most active and healthy nation, known for our integrity and sporting success. As a result, Sport Australia put forward the process of exploring the potential of making cycling, across all disciplines, one of the largest participation sports in Australia.

Coordinate was appointed to partner with Sport Australia to develop a strategy to unite Mountain Bike Australia, BMX Australia and Cycling Australia under a singular name and identity.

Our role was to work with key stakeholders from each discipline from grass roots to elite to reposition and represent the sport across the nation.