Athletics Australia, Little Athletics Australia and Sport Australia wanted to create a united sporting organisation at the national level, to transform athletics into the biggest participation sport in the country.

Coordinate was appointed to help develop a united brand that represented an inclusive and engaging experience for the entire Australian Athletics community.

We set out to listen, learn and understand the role of Athletics in Australia and to create an inspirational dream and brand to unite the sport and position it for growth.

We developed a powerful new purpose, brand identity, positioning narrative and campaign to inspire every Australian to participate in Athletics.