Refreshing baseball in Canberra

Canberra Cavalry

Ahead of the 2019/20 Australian Baseball League season, Coordinate was engaged by the Canberra Cavalry to review and redefine their brand in celebration of their 10th anniversary.

After consultation with major stakeholders we knew it was vital to pay reverence to the heritage and history of the franchise however, the brand needed to evolve to reflect the team’s essence and embody their ambitions in to the future.

Ultimately, to increase ticket sales, increase sponsorship, and solidify themselves as Canberra’s premier summer sports team, the Cavalry needed to #TakeCharge.

We developed a refreshed logo suite and 10th anniversary emblem, a new brand essence, uniforms, merchandise, social templates and a kick-ass membership campaign.

Services Branding, Campaign, Digital, Video

Canberra Cavalry