Ahead of the 2019/20 Australian Baseball League season, Coordinate was engaged by the Canberra Cavalry to review and redefine their brand in celebration of their 10th anniversary.
After consultation with major stakeholders, we knew it was vital to pay reverence to the heritage and history of the franchise. To position the Cavalry as Canberra’s premier summer sports team, increase membership and sponsorship and position the brand for the future, we knew it was time for the brand to #take charge.
In a collaborative partnership with the Cavalry community, we built a contemporary brand to proudly reflect the team’s essence, values and culture, supported by a vibrant identity suite, 10th anniversary emblem, and an empowering essence. This was applied across team uniforms, merchandise, social templates and an inspiring membership campaign.