Paving the way for a unique hospitality brand.

For ONA Coffee’s new venture, the team behind The Cupping Room wanted to provide more than great food and a great fit-out. And so, they set out to create Highroad – a unique dining venue offering speciality coffee, a diverse wine list and a menu featuring native Australian ingredients set in a space which blends raw materials, natural elements and exposed surfaces,

The Coordinate was again engaged to bring the team’s vision to life and delivered a bespoke brand identity. This was  translated across a range of applications including the menu which features original artwork by local artist and illustrator Emilie Patteson and bespoke dyed paper from Australian flora.

Services Branding, Digital, Photography