Lake Crackenback Resort is a world class destination. Despite having a large number of repeat visits, it is still very much a well-kept secret.

We developed the brand positioning campaign leveraging the majestic snowy mountains location and the resort’s natural playground all year round through TV, cinema and a targeted digital campaign across social media and programmatic channels.

The result was a $480,000 increase in bookings (directly attributable to campaign activity) via direct sources and booking.com over the nine-month campaign period, for a 70k media spend.