We remain 100% independent, with the same team plus a few new faces. Inspired by curiosity and powered by creativity, our expanded expertise cuts across the fields of business strategy, innovation, brand, technology, communication, and performance media.
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The National Arboretum features 94 forests of rare, endangered and symbolic trees from around Australia and the world making it one of the largest living collections of rare, endangered and significant trees.
The Coordinate team was tasked with developing a Place Brand for the National Arboretum. We collaborated with the executive team to develop the brand strategy and created an eye-catching and immersive identity to position and reflect this stunning natural destination.
