ONA Coffee Founder Sasa Sestic had one simple goal: to create the best coffee in the world. And, while his coffee was world class, he didn’t have the brand capability or platform to tell that story to the world.
With three popular cafés and two more in development, a growing wholesale client list that just reached triple figures and over 30 global coffee producers spanning Honduras, Rwanda, Ethiopia, Columbia, El Salvador, Panama Nicaragua and India, Coordinate was required to develop a brand strategy that identified a set of values, personality, behaviour, positioning and essence.
With a new brand, packaging and website, consumers were able to purchase ONA Coffee from anywhere in the world. Online sales increased tenfold.
Coordinate was called upon to rethink the brand and develop a position that matched the passion, communicated the vision and united a global community of coffee producers, brewers, baristas and drinkers.
This sentiment was expressed across every communication touch point. From a brand refresh, to new packaging, to retail and wholesale video content and an e-commerce website. Online sales increased tenfold and consumers were able to purchase ONA Coffee from anywhere in the world via mobile, tablet and desktop.
In 2015, ONA Coffee Founder Sasa Sestic was awarded the World Barista Champion and in 2016, Head Barista Hugh Kelly won the Australian Barista Championships.