Coordinate was engaged by PKUP to create a new brand identity and retail campaign. PKUP needed a brand that elevated their position as a leading transportation provider in Canberra and provided the simplicity to evolve as the business grows into other cities across Australia. We designed a brand identity that could do both, inspired by a location drop pin, we created an identity system that is vibrant, professional and savvy.

PKUP pride themselves on service and convenience for customers, and our campaign drives this home through a simple animation and content style. With the likes of Uber dominating the industry our challenge was to amplify PKUP’s differentiator, that is a driving service that get’s you and your car to your destination.

PKUP is now available in Canberra, Brisbane, Gold Coast and Wagga Wagga.