The Coordinate team love Christmas. So when Santa flew down from the North Pole to discuss his idea to create Santa’s Shaped Christmas Tree Farm, the team couldn’t wait to get involved.

We partnered with Santa to create a bespoke brand identity and illustrative graphic treatment to bring the brand to life. We even helped Santa move into the digital world, making his brand and Christmas Trees accessible to everyone with the creation of an e-commerce website allowing consumers to purchase a Christmas Tree online through desktop, tablet and mobile devices.

The result was merry! Santa’s farm made media headlines, and sales reached capacity in the first year.