Sport Integrity Australia is the unification of the Australian Sports Anti-Doping Authority (ASADA), the National Integrity of Sport Unit within the Department of Health, and the national sports integrity functions of Sport Australia.
Coordinate was appointed to work alongside stakeholders and key personnel to develop a brand and visual identity for the new agency.
As the new agency blends enforcement and regulatory functions with advocacy, policy, education and capacity building; the brand needed to reflect these services while recognising innovation and leadership.
We immediately realised the opportunity to not only protect our Australian spirit but to also champion those who uphold it and leverage the deep emotional connection Australians have with sport.
Afterall, it’s never been about what we play, it’s about how we play.