Canberra’s national attractions combine to position Canberra as Australia’s cultural heart, telling the story of Australia across 12 institutions and providing visitors with an immersive opportunity to understand our story, celebrate it, learn from it and reflect on it for the future.

Coordinate had the privilege of developing ‘The Cultural Icons campaign’, bringing together 12 institutions for the first time while demonstrating how each of the city’s major attractions offer a unique perspective on the Australian story. A story that’s made of you… made of us… and made of Australia.