In 2018, we told the world the UC Caps are trailblazers. In 2019, we showed it.
After partnering with the University of Canberra Capitals to redefine their brand and instil a revitalised culture within their franchise, Coordinate was tasked with developing a new visual identity for Canberra’s most successful national sporting team.
The UC Caps are a proud, prestigious, record-breaking basketball team that has trailblazed women’s sport on a local, national and international level since 1984. So, from day one we had one goal: acknowledge their past, honour their city and cement their legacy.
Coordinate developed a new logo suite, uniforms, merchandise, season branding, social media templates and a membership campaign as part of the rebrand.