Successful placemaking needs to inspire, unite and engage the people who live there, whilst coming from a place of authenticity. Following on from the success of our CBR campaign, we created WE ARE CBR – a digital platform centred around the idea that Canberra exists because of Canberrans. In a creative collaboration process, we launched the campaign via curated and citizen produced content, allowing the people of Canberra to share their local stories. The result was increased engagement with the CBR website and an increase of social media followers by 40% within a 6 month period.